About Us

Shaping Tomorrow: Redefining Finance, Preserving Earth, Embracing our Mission

FinancEarth Mission is a mission-driven organization committed to redefining the world of finance and promoting sustainable investment solutions. We are a team of passionate individuals dedicated to bridging the gap between financial growth and environmental preservation.

Our vision is to create a world where finance and sustainability go hand-in-hand. We envision a future where investments not only generate financial returns but also foster positive environmental and social impacts. By empowering individuals and organizations to participate in sustainable investment opportunities, we aim to reshape the global financial landscape and contribute to a more sustainable tomorrow.

Our mission is to renew the relationship between the financial system and our planet. Sustainable finance is crucial for evolving the economic system to meet sustainable development challenges. While social and environmental risks can lead to losses, they also present significant investment opportunities. By aligning global and financial interests, we can shape a better future.


Our Story

Inspired by our experiences at the United Nations, FinancEarth Mission was founded in 2024 by Marwa Bendaoud and Patricia Pereira Diogo in Paris.

This movement, initiated by young professionals, aims to unite the public in transforming the financial system toward an efficient, sustainable system that cares for our Earth. Our environmental movement challenges the status quo, communicates sustainable financial innovations, and engages in advocacy and awareness-raising to promote solutions that will transform the Earth Finance system for a sustainable future.

FinancEarth Mission stands on three foundational pillars: Communication & Advocacy, Partnerships, and Solutions. We are dedicated to raising awareness about the importance of sustainable finance and championing policies and practices that nurture the sustainable investment landscape. We recognize the transformative power of strategic partnerships in expanding our reach and amplifying our impact. Ultimately, our mission is to create and offer innovative solutions that empower individuals and organizations to invest in projects that align with sustainability goals while delivering substantial financial returns.​

The essence of FinancEarth Mission lies in four core principles: Sustainability, Transparency, Innovation, and Community. These principles guide our approach to sustainable finance, ensuring that our investments and initiatives drive enduring positive change. We are committed to fostering transparency and collaboration within a community of like-minded individuals and organizations. By prioritizing innovation, we continually evolve our methods to meet the dynamic challenges of sustainable finance, thereby enhancing our impact and contribution to global sustainability efforts. 


Patricia Pereira Diogo

Patricia is a young Franco-Portuguese professional passionate about communication and environmental issues. She holds dual degrees in international law and political science from the University of Versailles-Saint-Quentin, and a master's degree in international relations expertise from SciencesPo Aix. Starting next fall, she will embark on an MSc in International Marketing and Business Development at Emlyon Business School.

With two years of experience in international organizations such as UNESCO, UNEP, the OECD, and Youth Transforming Narratives, she enjoys demystifying complex subjects and promoting interdisciplinary understanding.

Our Team

Marwa Bendaoud

Marwa studied economics and has specialized in sustainable finance. She has thus developed a dual expertise in finance and extra-financial issues. Throughout her professional career, she has worked for international organizations such as the OECD, the United Nations, and the Agence Française de Développement. These experiences have been decisive in strengthening her desire to think about a new form of finance that also addresses sustainable development goals. 

In addition, until she was 18, she had an international background, mainly in North and West African countries such as Senegal and Cameroon. Today, thanks to her international experience, she advocates humanist values and is committed to meeting our generation's global challenges.​